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Shiseido
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Description
Shiseido has always been about doing things a little differently. When Arinobu Fukuhara threw open the doors and welcomed the first customers into his Ginza district pharmacy, it signaled the beginning of a company that would change the beauty landscape. It was 1872, and the Shiseido founder had just introduced Japan to its first Western-style pharmacy.
Aged just 23 and working as Chief Pharmacist in the Japanese navy, Arinobu was disillusioned with the medicine available. He teamed up with some of his colleagues and set out to find an alternative—more Westernized—way of thinking about health. Their inspiration was a noble one: “To take everything and anything good in this world and use it to create new things.”
Aged just 23 and working as Chief Pharmacist in the Japanese navy, Arinobu was disillusioned with the medicine available. He teamed up with some of his colleagues and set out to find an alternative—more Westernized—way of thinking about health. Their inspiration was a noble one: “To take everything and anything good in this world and use it to create new things.”
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